Travel distribution has to work directly
with a key cornerstone: DATA.
Powerful technologies such as
advanced descriptive analytics, machine
learning techniques and artificial
intelligence have to help us maximise
the value of data in the transformation
of the business model.
They are the key to tackling the new
challenges in the tourism industry.
Discover the challenges you will face if
you want to continue in the game of
tourist distribution. You will find out in